Goldwell hair color, mixed for you in Ormond Beach
Searching for a Goldwell salon in Ormond Beach? At Hair Goddess Salon, Spa & Boutique on 236 Riverbeach Dr., Vanessa colors only with Goldwell and uses all five of its color lines, from permanent coverage to direct-dye vivids and lighteners.
Call the salon to book with Vanessa, and bring any Goldwell formula you have from a previous salon to your appointment.
Goldwell, part of Kao, is a German professional color brand. Product photos and figures on this page come from Goldwell and appear with the maker's permission.
5 Goldwell lines Vanessa colors with
Why the brand behind your color matters
The brand shapes how predictable a formula is, how dependable the coverage is, and the condition your hair is left in. Vanessa will tell you which Goldwell lines go into your formula and why.
Predictable from visit to visit
Professional color is built around formulas that can be written down and repeated. That repeatability is why next month's touch-up can match today's color instead of beginning with a guess.
Coverage with known limits
Topchic, Topchic Zero, and Elumen each carry Goldwell's rating of up to 100% grey coverage; Colorance is rated for blending up to 75%. Understanding each line's purpose helps Vanessa decide with you between full coverage and a softer blend.
Hair condition, not only shade
According to Goldwell, Topchic includes IntraLipid and BondPro+ technology, and its lighteners come with BondPro+ bond protection. The way your hair feels once colored is as important as the shade.
Every kind of color from one maker
Permanent, demi-permanent, direct dye, and lightener all come from one brand. That lets Vanessa plan base, lift, and toner together as one formula, with products she knows well.
Not sure which service fits yet? Begin with the hair color overview, or call the salon and reception will find the right appointment. Vanessa talks through your goal with you before any color is mixed.
01Permanent color
Topchic
Permanent color, from a tube or a can
Topchic is Goldwell's permanent color, mixed either from a tube or from what Goldwell calls color in a can, its Depot Can System. Vanessa uses it for gray coverage, root touch-ups, and all-over color, and as the base beneath highlights or balayage.
Goldwell's figures and claims
- Grey coverage (up to)
- 100%
- Shades (varies by country)
- 120+
- Used in salons since
- 1974
- Up to 100% grey coverage, by Goldwell's rating.
- Built-in metal neutralizer, plus Coenzyme Technology and the Equalizer System 2.0.
- IntraLipid and BondPro+ technology to help protect hair while it is colored.
These come from the maker and are not promises from the salon.
Goldwell's illustration of acai and white tea
02Ammonia-free permanent color
Topchic Zero
Permanent color, no ammonia
Topchic Zero is Goldwell's vegan permanent color, formulated without ammonia. If you would like permanent gray coverage without ammonia, mention it; Vanessa decides whether it suits your hair and scalp when she sees your hair.
Goldwell's figures and claims
- Ammonia-free
- 100%
- Natural origin (up to; varies by shade, ISO 16128)
- 92%
- Shades in the range
- 38
- Rated for up to 100% grey coverage.
- Vegan, with no ammonia, silicones, ethanol, or animal-derived ingredients.
- Acai extract, white tea essence, and a built-in metal neutralizer.
"Gentle on hair. Powerful on grey."
Goldwell, on Topchic Zero
These come from the maker and are not promises from the salon.
How Vanessa puts Topchic Zero to work
03Demi-permanent color and gloss
Colorance
Gloss, toner, and gentle gray blending
Goldwell makes Colorance as an ammonia-free demi-permanent color. It deposits tone without lifting your natural shade, which suits toning blondes after lightening, adding gloss, reviving faded color, and blending gray softly. Colorance Gloss Tones is the fast liquid gloss and toner in the line.
Goldwell's figures and claims
- Washes it can last (up to)
- 25
- Grey blending (up to)
- 75%
- Gloss Tones processing
- 10 min
- Color and repair in one step, with IntraLipid Technology that regenerates up to 70% of lost lipids.
- Gloss Tones: up to 3x more shine compared with untreated hair.
- Cool Protect Technology: up to 80% color stability for cool blondes and browns.
These come from the maker and are not promises from the salon.
04Direct-dye permanent color
Elumen
Saturated color that fades true
Most permanent color is mixed with developer. Goldwell describes Elumen as an acidic direct dye used without one, and rates it for up to 76% more color intensity than oxidative color. Vanessa often reaches for it for vivid pinks, magentas, reds, and coppers.
Goldwell's figures and claims
- More color intensity than oxidative (up to)
- 76%
- More shine than oxidative (up to)
- 40%
- Grey coverage (up to)
- 100%
- Free of peroxide, oxidative dyes, ammonia, PPD, and PTD.
- Fades true to tone and stays vibrant longer than oxidative color.
- Suited to clients sensitive to oxidative dyes, though Goldwell still recommends a patch test.
These come from the maker and are not promises from the salon.
How Vanessa puts Elumen to work
05Lighteners with bond protection
LightDimensions
Lift for blondes and bright bases
LightDimensions is Goldwell's lightener family: SilkLift Strong, SilkLift Zero Ammonia, SilkLift Clay, SilkLift Control Ash and Control Pearl, Oxycur Platin, and the Brighteners. Vanessa uses them to lift hair for highlights, balayage, and blonde, and to create the clean base a vivid depends on.
Goldwell's figures and claims
- Levels of lift with Oxycur Platin (up to)
- 9+
- Levels of lift with SilkLift Clay (up to)
- 7
- Levels of lift with SilkLift Zero Ammonia (up to)
- 6
- BondPro+ bond protection against damage and breakage.
- SilkLift Clay uses kaolin clay and, in Goldwell's words, is "ideal for balayage and other freehand methods."
- SilkLift Zero Ammonia is for fine or stressed hair, while Control Ash and Control Pearl add built-in tone control.
These come from the maker and are not promises from the salon.
Maximum lift by lightener, per Goldwell
Each level is one step lighter on the hair color level scale, which runs from black to the palest blonde. The numbers are Goldwell's maximums; how far your own hair should go is a separate decision Vanessa makes after reviewing its condition and history.
- Oxycur PlatinPowder lightener for any technique
- SilkLift StrongMost lift in the SilkLift range
- SilkLift ClayKaolin clay for freehand work
- SilkLift Control Ash and PearlTone control built in
- SilkLift Zero AmmoniaMade for fine or stressed hair
SilkLift ClayDescribed by Goldwell as ideal for balayage and other freehand methods.About balayage Product photo courtesy of Goldwell 
SilkLift StrongGoldwell rates it for up to 9 levels of lift.About highlights Product photo courtesy of Goldwell
Begin with the result you want
No product names needed to book. Describe the result you have in mind at your appointment, and Vanessa picks the line or combination of lines. Here is how they usually match up.
- Full gray coverageTopchic or Topchic ZeroGray coverage
- Soften gray instead of covering itColorance, often paired with fine highlightsGray coverage
- Permanent color, no ammoniaTopchic ZeroGray coverage
- Lighter blonde from the rootSilkLift or Oxycur Platin, toned with ColoranceHighlights
- Soft, painted dimensionSilkLift Clay, finished with Colorance Gloss TonesBalayage
- Pink, red, copper, or any vividLightDimensions to pre-lighten, Elumen for the shadeVivid color
- Repair brass, bands, or box dyeA staged plan using LightDimensions, Colorance, and TopchicColor correction
- Gloss and shine between appointmentsColorance Gloss TonesHair color
A general guide. The final formula is set when Vanessa sees your hair.
Protecting hair during lightening
Lightening changes each strand on the inside, beyond its color. Goldwell adds protection to the process, while Vanessa decides how much lift your hair can take in one visit.
BondPro+ bond protection against damage and breakage.
What lightening does inside the hair
Lightener opens the cuticle and breaks down pigment within each strand. Along the way, some of the inner bonds that keep hair strong are disturbed, and that is why over-lightened hair may turn gummy or break.
Part of the service
Bond protection is mixed in during lightening as part of your appointment. You do not book it as a separate treatment.
What it cannot do
It does not make every goal safe in one sitting. Dark to pale blonde, or lifting through old box dye, can still require several appointments, and Vanessa plans those stages with you.
At home
Mild shampoo, a heat protectant, and trims on a regular schedule help lightened hair stay stronger against coastal sun and salt.
Bringing your Goldwell formula with you
Loved your Goldwell color at a previous salon? Bring whatever you can. A written formula is useful, and Vanessa reads your hair whether you have one or not.
Your color formulaDetails to request from your last salon
- Which Goldwell line
- For example, Topchic or Elumen
- Shade numbers
- Copied from your formula card
- Developer
- Strength, if one was used
- Lightener and toner
- If you had highlights or balayage
- Last color date
- Month and year is enough
The formula itself, if possible
Ask your previous salon for the line, shade numbers, and developer. Many salons keep a formula card on file for every client.
The salon's name, if not
No formula? That is fine. The salon's name and an approximate date of your last color still tell Vanessa a lot.
Daylight photos
A photo taken in natural light shows tone better than any description. If you have one showing your color at its peak, bring it.
Anything done at home
Box dye, henna, a home gloss, or a color-depositing shampoo each affect how fresh color develops. Bring it up even if it happened months back.
Why one formula can turn out two ways
Between appointments your hair keeps changing. Sun, salt water, and shampoo fade the old color, while new growth has none at all. Vanessa looks at the new growth, the way your previous color has faded, and how healthy the ends are, and tunes the formula toward the result you remember. Old color that has gone brassy or patchy may need a brief color correction plan first.
Real clients, colored by Vanessa
Client photos, not product shots.
Everything above is Goldwell product photography. The photos here are different: real clients of Vanessa's, photographed before and after their color appointments.
Brunette to copperA deep brunette base turned into warm copper balayage.Color by Vanessa 
Correction to silverBlotchy blonde sections evened out into a cool silver blonde.Color by Vanessa 
Highlights over brunetteFine, evenly placed highlights that soften gray and bring back shine.Color by Vanessa 
Faded teal to rose copperWashed-out teal corrected to a shiny rose copper.Color by Vanessa 
Brassy blonde to magentaWarm, brassy blonde recolored a deep magenta and styled in curls.Color by Vanessa
Pricing Goldwell color
Color is priced as a service, not as a product. Vanessa gives you the price once she has seen your hair, before any work begins.
- Which service you book, since a gloss, a root touch-up, and full highlights are very different appointments
- Length and thickness, which set how much color or lightener is mixed
- Each lightening, toning, or gloss step adds time
- Corrections and big changes may be split across more than one visit
- Vanessa gives you the price once she has seen your hair, before any work begins
Booking policy
- Change or cancel at least 24 hours before your appointment to avoid a charge.
- Same-day cancellations result in a 50% charge.
- A no-call, no-show results in a 100% charge.
- No refunds once a service has been completed.
FloridaLicensed
The stylist behind your formula
Vanessa is one of the stylists on the team at Hair Goddess Salon, Spa & Boutique and a Florida licensed cosmetologist. Her work spans soft dimensional color, corrections, cuts, smoothing, and extensions, and vivid shades are a personal favorite. She colors only with Goldwell, backed by Goldwell's MasterColorist Color Technician course.
Each appointment opens with a conversation about your hair. She tells you what she suggests and the reasoning behind it, names the products going on your hair, and shows you how to look after the result at home.
- Balayage, highlights, gray coverage, and corrections in Goldwell color
- Smoothing treatments from Keratin Complex and Kerasilk
- Eterna Medusa weft extensions, starting with a consultation
- Sensory-Safe certified stylist, for autistic and sensory-sensitive clients
- Evening chairs until 8pm, Wednesday through Friday
Goldwell color, your questions
Not seeing your question? Call the salon and reception will help you book the right appointment.
Call the salon386-872-2263Phones answered during salon hours
- Monday
- 9am-5pm
- Tuesday
- 9am-5pm
- Wednesday
- 9am-8pm
- Thursday
- 9am-8pm
- Friday
- 9am-8pm
- Saturday
- 9am-5pm
Which Goldwell lines does Vanessa use?
Vanessa colors with all five Goldwell lines: Topchic, Topchic Zero, Colorance, Elumen, and LightDimensions. You will find her at 236 Riverbeach Dr. in Ormond Beach.
What Goldwell training does Vanessa have?
Vanessa completed Goldwell's MasterColorist Color Technician course in New York City in 2026, and Goldwell is the only color brand she uses.
Does Topchic Zero contain ammonia?
No. According to Goldwell, Topchic Zero is 100% ammonia-free and vegan, offers up to 100% grey coverage, and comes in 38 shades. Let the salon know as you book if an ammonia-free permanent color is your preference.
What makes Elumen different?
A permanent acidic direct dye from Goldwell, Elumen is mixed without developer. The maker lists no peroxide, no ammonia, and no PPD or PTD, rates it for up to 76% more color intensity than oxidative color, and says it fades true to tone. Vanessa often uses it for vivids.
Can you match the Goldwell color I had at another salon?
Bring the formula if your previous salon will share it, plus photos of the color you liked. Vanessa reads the new growth and the fade of your last color, then fine-tunes the formula toward the shade you remember. If there is no formula, she creates one based on your hair.
Can I buy Goldwell products here?
This site covers in-salon color services only. At your appointment, Vanessa recommends home care suited to your color.
Which Goldwell line is best for gray?
For full coverage, Goldwell rates Topchic, Topchic Zero, and Elumen at up to 100% grey coverage. For a softer look, Colorance is rated for blending up to 75%. Vanessa starts by asking which of those you want.
What is a Colorance gloss?
It is Goldwell's liquid gloss and toner, called Colorance Gloss Tones. The maker says it processes in 10 minutes and gives up to 3x more shine than untreated hair. Vanessa may use it to finish blondes after highlights or balayage, or as a quick refresh between bigger color visits.
Which color is best for a sensitive scalp?
Let the salon know when you book. Topchic Zero is made without ammonia, and Goldwell suggests Elumen for anyone sensitive to oxidative dyes, with a patch test first. If hair color has ever caused you a reaction, see your doctor before your appointment.
Call to schedule with Vanessa at Hair Goddess Salon & Spa
Bring your formula if you have one, and share the color you want at your appointment. Vanessa colors at Hair Goddess Salon, Spa & Boutique on 236 Riverbeach Dr. in Ormond Beach, serving Ormond Beach, Ormond-by-the-Sea, and Holly Hill.